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Connect —
Data Platforms & Analytics

A source of truth you can trust—built for real operational decisions, not vanity dashboards.

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What we connect

Morphed Tech builds the data foundation that makes reporting consistent, attribution defensible, and automation dependable.

Some more copy to share how awesome we are?

  • Centralizing CRM, marketing, support, POS, and product data
  • Cleaning and modeling data for analytics and operational workflows
  • Defining metric logic once (so every team stops arguing)
  • Publishing dashboards that load fast and stay accurate
  • Activating insights back into tools via reverse ETL

outcomes

What you should expect

Fewer reporting disputes and “two versions of the truth”

Faster decision-making with consistent metric definitions

Reliable attribution and funnel visibility

AI agents grounded in clean, well-modeled data

Less time wasted chasing broken pipelines and stale dashboards

What’s included by default

Foundation and governance

  • Warehouse/lake setup or modernization (cloud-native)
  • Role-based access and environment separation
  • Data contracts (what comes in, what’s expected, what breaks things)
  • Lineage and documentation so changes don’t blindside teams

Data quality & operations

  • Freshness monitoring and alerts
  • Data quality checks on critical tables
  • Schema change detection and safe rollout patterns
  • Clear ownership model and runbooks

Analytics delivery

  • Metrics definitions documented and standardized
  • Dashboards organized by business domain (sales, marketing, ops, CX)
  • Performance optimization (queries and dashboard load times)
  • Reverse ETL to push modeled data back into CRM and activation tools

Core capabilities

Data engineering

  • Ingestion from major systems (CRM, support, marketing, payments, POS)
  • ELT/ETL pipelines with reliability gates
  • Transformations and modeling (dbt-style approach where appropriate)

Metrics & BI

  • KPI dictionaries and metric contracts
  • Executive dashboards + operational dashboards
  • Cohorts, retention, LTV, attribution-ready modeling

Activation

  • Reverse ETL into CRM and ops tools
  • Segmentation and triggered workflows powered by trustworthy metrics
  • Data products that teams can actually use

common connect slis

KPI-committed delivery

We instrument SLIs and commit to targets appropriate to your plan.

Model accuracy

>95%

on agreed validation checks

Data freshness

<15–60 min

Dashboard load time

<2–3s

Query performance

p95 <5s

for agreed workloads

Targets vary by plan tier and data-source constraints. We define the final SLO set during Blueprint.

view slo examples

Connect is the
foundation for Automate

If your agents rely on messy data, they fail—quietly and expensively. We build your pipelines and metric layer so agents can operate with reliable context.

foundation for ai

  • Retrieval grounded in approved sources and definitions
  • Operational signals that agents can act on (or escalate correctly)
  • Clear auditability for “why did the agent decide that?”
Element 1
Element 2

Fixed builds or a dedicated squad

Choose a fixed package to ship quickly—or go All‑In if you want a partner to run the roadmap.

fixed

Foundation

$150k

Connect 5 data sources, publish 5 dashboards, define key funnel KPIs, and deploy 1 agent grounded in your data—plus Essentials Care.

fixed

Scaled

$300k

Connect 10 data sources, publish 10 dashboards, expand metric coverage across two domains, deploy 2 agents—plus Essentials Care.

highest roi

retainer

All-In

$400k/year

Ongoing DataOps: quality gates, freshness SLOs, evolving models, continuous dashboard improvements, and activation back into your tools.

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Frequently
Asked
Questions

FAQ

Do we need a warehouse already?

No. We can stand one up or work with what you have. The goal is a dependable foundation with clear ownership.

Yes—clean modeling and consistent metric definitions make attribution far more defensible and usable.

Yes. Reverse ETL is a core part of “Connect” because insights should drive action, not sit in a dashboard.

Want metrics you can defend—and automation that doesn’t break?

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